Brand Strategy & Identity Design
Make your brand unmistakably yours
Understand your audience, define what sets you apart and translate it into an identity system built for every place your brand appears.
What does Brand Strategy include?
Understand your audience, define what sets you apart and translate it into an identity system built for every place your brand appears. The work runs through research, positioning, architecture, messaging, identity and guidelines, and you receive brand research, competitive positioning and naming, with source files in the handover.
Based in Bengaluru, working with companies across India and abroad.
Sound familiar?
- Customers can't explain what makes you different
- The logo exists, but the brand doesn't hold together across touchpoints
- You've grown, and the identity still looks like the first year
- A new product or venture needs a name, a position and a look
An identity system, in parts
Our own identity, taken apart: the same anatomy we design for clients. One position, expressed through mark, colour, type and rules.
Logo symbol, coral on any groundHow the work is structured
- ResearchAudience, competitors and the language your customers actually use.
- PositioningThe one thing you want to own in your customer's mind, and the proof behind it.
- ArchitectureHow the company, products and sub-brands relate, and what each is called.
- MessagingWhat you say, in what order, to whom.
- IdentityLogo system, typography, colour, imagery and motion, designed as one system.
- GuidelinesA working rulebook so the brand survives contact with every team.
What you receive
Final scope is agreed in writing. Source files are part of the handover.
- Brand research
- Competitive positioning
- Naming, where scoped
- Brand architecture
- Messaging framework
- Identity system
- Typography and colour
- Brand guidelines
- Launch assets
Engagement stages
Interviews, audit and competitive review.
Insight summaryPositioning options, tested against your audience.
Position agreedIdentity routes, refined into one system.
Identity approvedGuidelines and launch assets across real touchpoints.
HandoverBoundary. Trademark clearance, domain ownership and legal naming clearance need independent verification. We can't guarantee a name is unique without a proper search and legal advice.
The gallery is being prepared
We show identity and product work only with the owner's permission. Approved projects will appear here and on our work page.
Is a brand just a logo?
No. The logo is one part of an identity system, and the identity expresses a position. We work on all three, in that order.
Do you do naming?
Yes, where it's scoped. Trademark and legal clearance must be checked independently.
What do we get at the end?
An identity system, guidelines and the launch assets agreed in scope, with source files.
Discuss your Brand
Tell us where things stand. A person replies with a suggested first step.